Privacy Policy

Who We Are

This Privacy Policy applies to ESTLR Athletics, LLC (“ESTLR,” “we,” “us,” or “our”), operating the gym and website at estlr.com.
Our physical address is 431 S Hewitt St, Los Angeles, CA 90013 (Arts District, Downtown Los Angeles). You can reach us at info@estlr.com or by calling 213-266-8841.
This policy explains how we collect, use, and protect personal information when you visit our website, enquire about membership, sign up for a programme, or interact with us in any other way.

Information We Collect

Information You Provide Directly

We collect personal information you voluntarily give us when you:

Fill in a contact or lead form on our website
Fill in a contact or lead form on our website
Sign up for a membership, trial, class pack, or programme through PushPress
Book a personal training, physical therapy, or nutrition coaching appointment
Contact us by phone, text, or email
Respond to a survey or feedback request
Connect with us via Instagram, Facebook, or other social platforms

The information collected may include: first and last name, email address, phone number, postal address, date of birth, payment information (processed securely by our payment provider — we do not store card details), health and injury information you choose to share, programme preferences, and any other information you voluntarily submit.

Information Collected Automatically

When you visit estlr.com, we and our service providers may automatically collect certain technical information, including:

IP address and approximate geographic location
Browser type, version, and operating system
Sign up for a membership, trial, class pack, or programme through PushPress
Pages visited, time spent on pages, and referring URL
Device identifiers and screen resolution
Interaction data (clicks, form submissions, scroll depth)

This data is collected via cookies, pixels, and similar tracking technologies. See the Cookies & Tracking section for more detail.

Information From Third Parties

We may receive information about you from third-party platforms including:

PushPress — our membership and booking management platform
Go High Level (GHL) — our CRM and lead management platform
Meta (Instagram/Facebook) — if you submit a lead form via our Instagram ads
SugarWOD — workout tracking data if you connect your account
Google — analytics and advertising data

How We Use Your Information

We use personal information for the following purposes:

To provide our services — processing memberships, managing bookings, administering class schedules, processing payments, and communicating about your account
To communicate with you — responding to enquiries, sending booking confirmations, class reminders, membership updates, and service notifications
To send marketing communications — emails and SMS messages about programmes, offers, and news from ESTLR, where you have opted in or where we have a legitimate interest
To improve our services — analysing website usage, understanding how members use our programmes, and making improvements to our gym and digital experience.
To ensure safety and security — monitoring for fraud, managing access to facilities, and maintaining the safety of our members and staff
To comply with legal obligations — maintaining required business records, responding to lawful requests, and fulfilling tax and regulatory requirements
To run advertising campaigns — using data to show relevant advertisements to people who have interacted with our website or who share similar characteristics to our members

Our legal basis for processing under applicable privacy law includes: performance of a contract (when processing is necessary to fulfil your membership or service agreement), legitimate interests (for marketing to existing members and enquirers, improving our services, and operating our business), legal obligation, and consent (where we have asked for and received your permission).

Who We Share Your Information With

We do not sell your personal information to third parties. We may share your information with the following categories of recipients for the purposes described above:

Service providers — companies that help us operate our business, including PushPress (membership management), Go High Level (CRM), SugarWOD (workout tracking), Zapier (automation), Google Analytics, and email/SMS delivery services. These providers are contractually required to handle your data only as instructed by us.
Payment processors — your payment details are handled directly by our payment processing provider. We do not receive or store full card numbers.
Advertising platforms — we may share anonymised or hashed contact data with Meta (Facebook/Instagram) and Google to run targeted advertising campaigns. This is done under their respective data processing terms.
Professional advisers — accountants, lawyers, and insurers, under strict confidentiality obligations.
Legal authorities — where required by law, regulation, court order, or to protect our legal rights or the safety of our members and staff.
Business transfers — if ESTLR Athletics is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

Marketing & Communications

When you submit a contact form, sign up for a trial, or purchase a membership, you may receive marketing communications from us by email and/or SMS. These include information about programmes, offers, class updates, and gym news.

We use Go High Level (GHL) to manage our communications. Automated email and SMS sequences are sent following enquiries and membership purchases to welcome new members, share relevant information, and keep you updated.

You can opt out at any time by:

Clicking the “unsubscribe” link in any marketing email
Replying STOP to any SMS message
Contacting us directly at info@estlr.com or 213-266-8841

Opting out of marketing does not affect transactional communications about your active membership or bookings.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to operate correctly and to understand how visitors use the site. Types of cookies we use include:

Essential cookies — necessary for the website to function. These cannot be disabled.
Analytics cookies — used by Google Analytics to collect anonymous information about how visitors use the site (pages visited, session duration, traffic sources). This data helps us improve the website.
Marketing cookies — used by Meta Pixel and Google Ads to measure the effectiveness of our advertising campaigns and to show relevant ads to people who have visited our website.
Functional cookies — used by our booking platform (PushPress) and embedded widgets to provide their services.

Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of parts of our website.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required by law.

Active members — we retain your data for the duration of your membership and for a reasonable period afterwards in case you return.
Enquirers who did not join — contact data is retained in our CRM for up to 12 months from your last interaction, after which it is moved to a suppression list or deleted.
Financial records — payment and transaction records are retained for a minimum of 7 years to comply with tax and accounting requirements.
Marketing data — if you opt out of marketing, we retain a minimal record of your opt-out preference to ensure we do not contact you again.

You may request deletion of your personal data at any time (see Your Rights below).

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to access — request a copy of the personal information we hold about you
Right to rectification — request that we correct inaccurate or incomplete information
Right to erasure (“right to be forgotten”) — request that we delete your personal information, subject to certain exceptions (e.g. legal obligations)
Right to restrict processing — request that we limit how we use your information in certain circumstances
Right to data portability — request your data in a machine-readable format so you can transfer it to another service

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete it, the right to opt out of the sale or sharing of personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
To submit a privacy rights request, contact us at info@estlr.com or 213-266-8841. We will respond within the timeframes required by applicable law (typically 45 days for CCPA requests).

Children’s Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at info@estlr.com and we will delete it promptly.

Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include:

Encrypted transmission of data via HTTPS/TLS
Access controls limiting who within our team can view personal data
Right to erasure (“right to be forgotten”) — request that we delete your personal information, subject to certain exceptions (e.g. legal obligations)
Use of reputable, security-certified service providers (PushPress, GHL)
Regular review of our data handling practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at info@estlr.com.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or a notice on our website.
We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal information, please contact us.